Nijntje Flagship Brand Store

Recognizable globally; Nijntje, the fictional character created by Dick Bruna, is adored globally by children and adults alike. Our Interiors & Retail team was requested by Mercis, the rights owners of Nijntje, to develop and create a new branded store within a new grand development in Leidschendam, The Westfield Mall. As a new highlight for tourists, the mall gives the perfect opportunity for a Nijntje branded store.

The Hypsos Retail Interiors & Brand Environments team took together with our selected partner studio Su Design Us the noticeable elements from the booksand integrated them into the store to give the store familiarity and a clear sense of brand. By creating a clean, bright and light store, the emphasis was placed on the lead character; Miffy, who with bright primary colors creates a great contrast within the store.

This resulted in an inviting brand store, based in the Central Plaza of the Mall, amongst other top international brands where tourists and locals will pop in to visit one of The Netherlands most loved exports.