Mercedes-Benz

The Mercedes-Benz dealerships created a new pop-up store in the heart of the city center of The Hague in the Netherlands. The new pop-up store, created for the introduction of the new CLA model, was designed by retail specialist Buro Loods for the Dutch market and produced by Hypsos and implemented across all dealerships.
The Mercedes-Benz brand takes center stage in this prime shopping location in The Hague. Powerful imagery and digital interaction combine with live models in the showroom to create an immersive brand experience.