Lexus pop-up

Each new car model, before being introduced to the public, is introduced first to all connected car importers. Similarly for the new Lexus, for which Hypsos has developed a pop-up, which will serve as a tool to support the sale of this new model. During a big event where Lexus importers from Europe come together, this car was beautifully presented in this new pop-up environment. Importers could take note of it at this event and among other things test driving the latest Lexus models.